THE SELECTION OF TARGET MARKETS FOR TURKISH OLIVE OIL BY MULTI CRITERIA DECISION TECHNIQUES

Author ÇARIKCI, Barış
Title THE SELECTION OF TARGET MARKETS FOR TURKISH OLIVE OIL BY MULTI CRITERIA DECISION TECHNIQUES
Imprint 2015
Summary The production of Turkish olive oil will increase due to new olive trees planted in the recent 10 years. Although there has been a sharp rise of olive oil consumption within in Turkey, Turkey will have a big amount of olive oil surplus in the following years. Turkey olive producers have to find export markets for their surplus. In this research the would-be target countries are found by using AHP. The outcome is compared with a group company targets and target markets for the olive producers are recommended.
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